Integrating emails into your online social media marketing activities can improve your performance across all platforms. Here are a few handy tips to make your emails reach bigger audiences and generate clicks to your business page.
- Grow your database
Growing your database can be done by asking your customers for their email address either in store, online or in person. Providing them with incentives to join such as offering discounts or exclusive content is enticing to customers.
- Plan Emails
Planning ahead and scheduling emails will help to generate a better focus. Including latest offers and promotions can attract customers to your site or store based on something they had seen via your promotional email.
- Integrate with other platforms such as Facebook or twitter
Running promotions on other platforms to gain more subscriptions in your email database is effective. Encouraging those receiving emails to click onto those other platforms and promote any competitions through email will generate a better engagement and help reach new subscribers.
- Create a template
Most people only briefly look at emails so it is important to make a template for your emails to keep them uniform and eye-catching to encourage them to look at your emails longer.
- Research your competition
Researching your competition is an effective way to see what they are promoting via email. By signing up to their email you are able to effectively watch what they are and aren’t doing and potentially better it.
It’s time to start using email marketing to power social media and social media to power email marketing.
What do you think? Have you come across examples of companies effectively integrating the these channels? Have you found success? Do you have other tactics to add to the list? If so, please share in the comments box below!