Social media use by the Kardashians- Endorsements

Instagram, Kardashians, Keepingupwiththekardashians, marketing, socialmedia

Grand Opening Of Kardashian Khaos At The Mirage Hotel & Casino

The Kardashians are one of the most well known and most talked about ‘reality families’ on television known for there popular show- ‘keeping up with the Kardashians’.

As an active Instagram user and ‘Kardashian Fan’ who follows Kim, Kourtney, Khloe, Kendall and Kylie both on Instagram and Facebook, I have recently noticed the constant endorsements and reminders each of them upload in relation to their TV Show airing. All 5 sisters have a huge amount of followers so uploading reminders and short video snap shots of the soon to air episode is a great marketing tool they use to remind and entice viewers to watch.

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Not only are they uploading video highlights and reminder posts, the Kardashians also utilise these social media applications to promote their other products including clothing, hair accessories, shoes and often other products that they are obviously being paid to promote (see picture below).

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At the end of the day, the Kardashians utilise social media means appropriately in order to capture attention with there ‘celebrity status’. By all 5 of the sisters promoting products they are reaching a mass audience which is a cheap and effective way to market their products as ease. Celebrity promotion will always spark interest and the sisters are smart enough to utilise this.


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