Yesterday was the season launch of my favourite AFL team- The Adelaide Crows who demolished opponent North Melbourne at Adelaide Oval on Sunday afternoon.
Although my main reason for being there was to watch the game, I couldn’t help but notice the push on the big screen of social media promotions and hashtags. Being the season launch, there were bright yellow posters highlighted around the ground stating the newest crows campaign “We Fly As One” as well as constant big screen flashes of the hashtag.
As well as the hashtag circulating the ground, the big screen was also uploading ‘selfies’ or crow related photos from the game, streaming fans photos live from twitter, again all you had to do was particular hashtags and you had the chance for your face to be circulating the screen. Even once the game had started from quarter time breaks these images kept popping up.
Following the fan photos, there was a short advertisement which played a video of the players promoting there twitter and Facebook accounts. A few selected players stated on the video their twitter accounts and how to follow them. I wonder how many people sitting on the ground would actually pick up their phones and follow?
Along with photos and videos the ground also boosted social media with competitions via social media. Some major sponsors had created there own hashtags giving fans the opportunity to win signed footballs or gurneys if the uploaded a particular post- For example: #MACGameChanger
Finally the Adelaide Crows last plea to promote there social media was by advertising there updated website, in particular they highlighted the new fanzone for fans which offers multiple social media options to keep up to date with team news. (the picture below is a snap shot of the website after i visited it to see what social media applications they offer)
At the end of the day all the social media promotions captured my attention, which I’m sure was the point.
However looking around at the footy I did notice that more than half the fans in the crowd were sitting on there phones rather than watching the game.
Is this what we want to be achieving?