The Adelaide newspaper known as the ‘Advertiser’ placed an add on page 11 of their mid week newspaper that stated in bold letters “FREE SAMSUNG TABLET” when you buy a 12 month subscription to the Advertiser App.
The add further stated the price of only $249- receive up to $720 value.
I think this is an effective way to entice readers to transfer from regular newspapers to technological advancements such as apps by offering a free tablet. I am interested to see how many people take up this offer, considering the demographic buyer of a newspaper is generally male and older. A lot of the older generation news readers potentially may feel uncomfortable changing to new technologies.